A New Guidebook for a New Traveler
Since World War II, the world’s travel experiences have been shaped by travel guidebook leaders Fodor’s (founded 1936), Frommer’s (founded 1957), Lonely Planet (founded 1973), and Rough Guides (founded 1982). Over the years, these companies have successfully expanded their breadth of destination-specific coverage — more cities, more restaurants, more sites, more hotels — to meet travelers’ expanding horizons.
However, today’s travelers want more than breadth of coverage. They are looking to create meaningful travel experiences. Approach Guides is leading the next generation of travel companies that go deeper on engaging subjects, connecting travelers with the world through art, architecture, food, and wine. And these sort of connections are why we travel in the first place, to create experiences of a lifetime, experiences that expand our understanding and afford us new insights.
Approach Guides is the leading independent publisher of cultural travel and wine ebooks and apps, recognized by the LA Times, Travel + Leisure, and Mashable, for combining smart and insightful content with an educational approach that delivers context and deeper understanding, the raw material for profound travel experiences.
“Compulsive (and compulsively informed) travelers, the Raezers are the masterminds behind the downloadable Approach Guides, which are filled with a university course-worth of history and insights for 62 destinations worldwide. WHY WE LOVE IT The Raezers share our desire for deep, well-researched information on the wonders of the world.”
Meet the Founders
Approach Guides was created by New York City-based entrepreneurs, Jennifer Raezer and David Raezer, borne of five years traveling the world…and the travels continue.
Jennifer oversees marketing and business development for Approach Guides and is responsible for shaping the guidebooks’ usability and personality. Previously, Jennifer has held marketing positions with consumer and B2B internet companies including Livebookings, Liveperson, and PhoneFree.com. She began her career in advertising with Bozell Worldwide working on the Mass Mutual and Lycos accounts. Jennifer holds a B.S. in Marketing from the University of Maryland.
David brings his writing and research expertise to build the guides’ historical-cultural-artistic framework. Prior to starting Approach Guides, David worked for ten years as a sell-side equity research analyst covering technology for Morgan Stanley, Bank of America, Montgomery Securities, and Schroders. He received his B.A. with honors from Harvard University, with a concentration in Government.
Approach Guides is hiring. If you’d like to be part of Approach Guides’ growing team, send us an email.
