Destination Content Solution for Travel & Hospitality Brands, Agencies & Advisors • Approach Guides

Destination content solution
for travel & hospitality brands

Engage guests with hyper-relevant, multimedia destination content that delights, boosts impact and catalyzes conversion

Get a content sample

Travel inspiration. It’s what we do.

Multimedia inspiration is critical to successful guest engagement and sets in motion a virtuous cycle

Our multimedia content draws out a destination’s quintessential aspects and experiences—insights into culinary specialties, history, art, architecture, natural landscapes, local personalities.

In short, it brings the destination to life, virtually, for your guests. And this sets in motion a virtuous cycle of authentic, meaningful engagement: as guest anticipation rises with peeks into what awaits, conversion rates and satisfaction levels follow.

Ready to learn more?

Email founder Jennifer Raezer directly at jennifer@approachguides.com to begin a conversation.

A new breed of destination content solution

Hyper-relevant

Quickly sort our our vast library of multimedia content and deliver only those items that precisely match your brand identity, a specific campaign’s goals or even individual guest interests.

Your content too

Our platform supports all of your in-house brand content, and partner content too, allowing you to craft the ideal guest experiences.

Boost conversion

Share content with clear calls to action across all guest touchpoints—email, website, social, mobile—with a cohesive look & feel, boosting impact and conversion.

Complete coverage

Our vast library—with 50,000 pieces of multimedia content—supports the full range of your destinations and experiences, no matter how off-the-path or bespoke.

Find on-point content and package it for guest engagements

Search our library of multimedia content for targeted guest engagements.

Build high-impact, content-driven campaigns in a snap!

With the click of a button, build content-driven landing pages—for social media, email campaigns, website experiences—with high-impact calls to action.

Or use our embed script or API to deliver rich content experiences directly in your website or mobile app.

Supporting your content mission

Editorial content team

Our content team is here to share best practices, develop content strategies and ensure your team has exactly the right content for guest engagements. They work with you on an ongoing basis to source content that is best for your specific efforts.

Out-of-the-box integrations

Our platform seamlessly integrates with thousands of apps and web services — CMS, email marketing, sales automation, ecommerce, itineraries — you use every day, making destination content management a snap.

API integrations

We offer several non-technical ways to integrate our content into your digital channels, as well as an easy-to-consume API, so you can create an entirely bespoke experience on your website or application.

White-label solution

Create content experiences that showcase your brand, not ours. Easily integrate our multimedia content into your brand’s website, mobile app, social channels and email campaigns.

Who it’s for

Tour Operators

Use multimedia destination content to catalyze new bookings and build anticipation prior to departure. Integrate content from partners and your tour directors to further enhance the experience.

Cruise Lines

Showcase cruise ports and destinations to drive conversion, boost loyalty and promote shore excursions in pre-cruise communications. Engage guests with multimedia content across all marketing and on-board channels. Blend in brand content for optimal effect.

OTAs & Booking Platforms

Deliver next-level customer experiences with highly personalized multimedia communications unique to each stage of the customer journey. Further, our platform supports not only travel destinations, but also events, activities and experiences.

DMOs

Promote your destination to consumers, travel professionals, event planners and more with high-quality multimedia content — from both our library and your in-house content portfolio — that brings out your destination’s quintessential aspects.

Hotels & Resorts

Keep your guests inspired about your properties’ destinations and give them reasons for coming back. Manage content centrally or give control to local marketing teams. An invaluable resource for concierge communications, too.

Airlines

Improve the passenger experience and engage captive audiences with personalized, targeted multimedia content, delivered seamlessly at every touchpoint.

Get a sample

We work with leading travel brands in cruise, tour, hotel and travel agency industries.
Get a sample to see how we can boost impact and conversion.