We power optimized content for the leaders in travel
Creating and delivering compelling content to guests and partners has never been more important for success in the travel industry. With personalization in its DNA, the Approach Guides content optimization technology is purpose-built for the task: delighting guests at every touchpoint, boosting engagement and increasing conversion.
Creating impactful content-driven engagements requires more that just content itself. Content needs impeccable design, storytelling, personalization and relevant calls to action.
Transforming the raw material of content into impactful engagements—what we call “content experiences”—is the magic of the Approach Guides solution.
Driving guests directly to the same one-size-fits-all website is a missed opportunity. The Approach Guides content optimization technology makes creating personalized, supremely delightful digital engagements easy.
- Design just-the-right content experience. The technology allows you to design just-the-right content experience for any B2C or B2B engagement.
- Activate it broadly. Activate the content experience in the channels that best reach the target audience: your website, email marketing campaigns, travel advisor network, social media platforms, even your direct sales teams.
- Then measure it. Engagement with the content experience is tracked with our proprietary analytics, providing visibility into guest preferences and the performance of partners and channels.
Ready to learn more?
We power optimized content for the leaders in cruise, tour, hotels and travel agencies/consortia.