HOW IT WORKS
The platform is the key
- Quick searching The platform allows you to quickly find just-the-right content in our vast library of destination content for any B2C or B2B engagement: website, social media, email marketing, post-booking storytelling.
- Seamless packaging into campaigns Once content is selected, it is optimized for specific campaigns, styled and SEO optimized.
- Flexible delivery The content can then be dynamically delivered via our RESTful API; a script embedded on your website; and/or an auto-generated landing page (with a custom url).
Assembling campaigns is easy
Build complete campaigns—including engaging multimedia content, personalization and on-point calls to action—in minutes.
EVERYTHING is personalized, actionable
You are not sharing content for content’s sake. Rather, you are sharing it to drive an action: our platform enables you inject your brand voice, personalize the message and tie content to relevant calls to action.
Manageable at scale
Small, agile teams can manage a vast number of guest and partner touchpoints—web, mobile app, marketing landing pages, social media—in real-time, all from a single console. This type of control is essential for operating efficiently at scale.
Measurable with analytics
Every click and view on content is collected. Further, we leverage the content tags in our library to deliver proprietary datapoints—visibility into media type, subject area and content depth—helping inform future content choices and guest profiles. This information can be integrated seamlessly via API with your existing analytics console.