Powering human, connected selling at scale

Approach helps brands scale human, connected selling through internal teams and third-party sellers — giving every seller the ability to share on-brand, high-impact experiences while the brand retains visibility and control.

We orchestrate selling through people

Growth today depends on many sellers — including partners, advisors, agents and extended teams — all representing your brand in real conversations with buyers. Most systems weren’t built for that reality. They either centralize control, slowing sellers down and (worse) disrupting personal connections, or decentralize everything, leaving sellers without the support they need.

Approach offers a new paradigm.

See all our clients & partners

Seller-driven, connected experiences that engage and convert

Approach makes it easy for sellers to create personalized, on-brand premium experiences that resemble a connected conversation — not a top-down campaign. Because personalization happens in the moment of engagement, buyers see relevance, brands see consistency and results follow.

Empower sellers in real conversations
Sellers personalize and share premium Content Experiences with their own message, contact details and context — when they’re actively engaging a buyer.
Support sellers you don’t directly manage
Enable partners and third-party sellers to sell more effectively without bottlenecks, brand risk or loss of visibility.
See what’s really working
Understand which sellers are active, how content is being used and what’s driving real conversations, leads and conversions.