With a portfolio of digital guides and mobile applications that offer expert insights, context and on-location intelligence, we’ve reimagined the way travelers explore their destination, connect with the local culture and experience the world.
TRAVEL GUIDES
Travel guides for the ultra curious, Approach Guides — available for purchase on Amazon & Apple’s iBookstore — reveal a destination’s essence, offering an in-depth look at a compelling aspect of its cultural heritage: art, architecture, history, food or wine.
WINE APP
Named #1 app for wine education, Approach Guides encourages travelers to “drink local” and discover new wines with unrivaled information on the world’s top winegrowing regions, appellations and grape varieties.
TRIP READS DESTINATION CONTENT SERVICE
Our travel brand-focused service, a platform featuring a highly curated collection of the best digital resources — articles, videos, podcasts, music and online resources — to inspire guests with insights into the world’s greatest destinations.
“We founded the company on the belief that knowing more about a destination enables richer travel experiences. And the desire to create a trusted travel resource — one that breaks from the pervasive top 10 and best of lists to communicate the essence of a place — shapes all of our products.”
